Canvas 101


For budding professionals or experienced artists looking to have their work reproduced to be sold, canvas printing is a timeless classic. This versatile medium works with a wide variety of your clients décor and even more importantly, it also works with many artistic styles—from landscape photography, oil painting reproductions, wedding photoshoots, manipulated photography, illustrations, abstract art, and more.


Preparing your file for a stretched canvas print is a little different than printing on photo paper, and there are a few things to keep in mind to make sure your canvas is done perfectly:


1. Be wary of over-cropping Unlike a photo print or fine art print that is typically matted and framed, canvas prints are ready-to-hang and often are hung without any additional frame. Carefully position your images to align aesthetically when hung, with subjects of the image kept neatly away from the edges.


2. Choose your frame depth With Photo Media Décor, you can choose between a 1.5” thick frame or a 0.75” frame to have your canvas stretched on. As a general rule, smaller canvases get smaller frames and larger canvases look best with larger frames. As with every rule, however, there are exceptions!

Think about your clientele and plan ahead:


a.   Is this canvas going on a gallery wall with other canvases? Than this one should match the same depth.

b.   Is the canvas going to be mounted on a mantle or other feature that already protrudes from the wall? A smaller frame might be a good option in this case.

c.   Is the canvas going in a narrow hallway or small powder room? A smaller frame may be the way to go, even if the print is larger.

d.   Is this going to be the focal point or centrepiece in a living space? The statement will be best made with a larger frame.





3. Prepare your file with your wrap option in mind If you are choosing a traditional gallery wrap, make sure you prepare your file knowing that the outside inch or two—depending on your frame selection—is going to be wrapped around the frame and will not be visible on the face of the canvas. If you are choosing another wrap style, make sure you submit the image that you want displayed on the face of the canvas. Signatures are especially vulnerable if you are signing in the bottom corners before print!



4. Understand your wrap options You might wonder who would even notice the edges—until you get a face a bit too close to the edge of the canvas and end up with a two-headed boy looking at you from a certain angle. Some wraps work better than others in situations.


a.   Gallery Wrap This wrap style uses the outside inch or two from your image to wrap around the outside of the frame. It works well when the subjects/focus of the image are well-centred with plenty of room to carry the image around. Often chosen for landscapes or portraits.

b.   Image Flip As it sounds, this style mirrors the outside one or two inches of your image to wrap around the frame. This wrap style is where you can get kaleidoscopic effects when subjects are too close to the edge, however, it is extremely helpful for those looking to create the illusion of a traditional gallery wrap when the image doesn’t allow for it.

c.   Pixel Stretch One of the safer choices, this wrap option uses the colours from the pixels on the very outside edge of the image and pulls them along the edge. This effect uses the colours from your image without chancing an odd reflection like the Image Flip wrap.

d.   Colour Edge This option uses a colour of your choice to wrap around the frame. A popular choice is a black edge or a very specific colour you choose (often chosen from the palette of the provided image). This wrap option is more popular with those looking to put their canvas in a frame, however, it is another safe option to go with if concerned with subjects being close to the edge.


5. Resist the temptation to create your own wrap It looks like a simple enough thing to add on your own if you are Photoshop savvy at all, and really it is, however, if you make the wrap incorrectly—too small, for example—it becomes more difficult to produce the look you want. Remember: we work with artists every day, and it’s tough to tell from one to the next if you are using your creative license or if there is an error we should notify you about. We can guarantee the results if you have our graphic designers prepare the wrap for your canvas.

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